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How To Sell Eyelashes Online? – Start a lash business NOW!

How To Sell Eyelashes Online? – Start a lash business from home

Are you looking to know how to sell eyelashes online and start your very own lash business from home?

Eyelashes are becoming more and more popular, so starting an online eyelash business is a great way to get in on the trend.

In this post, we’ll give you tips on how to find the right type of lashes, attract customers, and price your products. With the right tools and advice, starting an online eyelash business is easier than you think.

While there are tonnes of things you can sell online, there is nothing like eye lashes today!

So what are you waiting for? Read on to learn everything you need to know about this exciting industry!

Start your own online eyelash business today!

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Table Of Contents
  1. How To Sell Eyelashes Online? – Start a lash business from home
  2. Can you really sell eyelashes online and make money?
  3. Why do people buy eyelashes online?
  4. How much money can you make selling eyelashes online?
  5. What are the different kinds of eyelashes you can sell online?
  6. What kind of eyelashes should you sell?
  7. How to start your own eye last selling business online?
  8. How do you find customers to buy your eyelashes online?
  9. What are some tips for running a successful eyelash business online?
  10. How do you price your eyelashes?
  11. Shipping And Packaging Your Eyelashes
  12. How much does it cost to start an eyelash business?
  13. How To Sell Eyelashes Online – FAQs
  14. Conclusion: How To Sell Eyelashes Online
  15. How To Sell Eyelashes Online

Can you really sell eyelashes online and make money?

This image shows a pair of eyelashes to sell online

It’s no secret that the beauty industry is a multi-billion dollar industry. Women (and men!) spend billions of dollars every year on products and services to improve their appearance.

But what about the eyelash market? Can you really make money by selling eyelashes online?

The answer is a resounding yes!

In fact, the eyelash market is growing at a rapid pace, and there is plenty of room for new businesses to enter the fray.

According to Verified Market Research, The Global Lash Extension Market was valued at USD 1.36 Billion in 2020 and is projected to reach USD 2.31 Billion by 2028, growing at a CAGR of 6.95% from 2021 to 2028.

and, thanks to the power of social media, it has never been easier to reach potential customers and sell your wares.

Whether you’re selling high-end mink lashes or more affordable synthetic options, there is a veritable treasure trove of customers out there who are dying to get their hands on your products.

Of course, as with any business, there is some work involved in setting up your eyelash business and making it a success.

But don’t worry – we’re here to help!

In this post, we’ll give you all the tips and tricks you need to get started.

Why do people buy eyelashes online?

For many people, the appeal of fake eyelashes is that they can help to enhance the appearance of the eyes. 

With a wider range of styles and colors available than ever before, fake eyelashes offer a great way to experiment with different looks. 

They can also be a convenient option for special occasions when you want your makeup to look its best.

In addition, many people find that fake eyelashes are more comfortable to wear than traditional mascara. 

After all, everyone wants to look good, right?

How much money can you make selling eyelashes online?

If you’re thinking about selling eyelashes online, you might be wondering how much money you can make.

The truth is, there’s a lot of potentials to earn a good income from selling eyelashes online.

Depending on the quality of the lashes and the price point you set, you could potentially make hundreds or even thousands of dollars per sale.

Of course, it takes time and effort to build up a successful online business.

But if you’re willing to put in the work, selling eyelashes online can be a great way to earn a solid income.

Let’s take an example

If you sell high-end mink lashes for $30 per pair, and you make 100 sales per month, you would earn $3000 per month and about $36000 a year.

If you sell lower-priced synthetic lashes for $10 per pair, and you make 1000 sales per month, you would earn $10,000 per month and over $100k a year.

So as you can see, there is a lot of potentials to make good money selling eyelashes online.

Note: According to Glamour, good quality eyelashes cost between $120-300 a pop. If you make 50 sales a month, you make over $5000+.

What are the different kinds of eyelashes you can sell online?

Selling eyelashes online is a great way to make some extra money.

But with so many different kinds of eyelashes on the market, it can be hard to know where to start

Here are the most popular types of eyelashes to sell:

Mink Eyelash:

Mink lashes are made from the fur of minks. They are softer and more natural-looking than synthetic lashes, and they can be worn multiple times.

That means, they are also expensive and can sell upto $300.

Faux Mink Eyelash:

Faux mink lashes are made from synthetic fibers. They look similar to mink lashes but are more affordable, selling for around $30.

Silk Eyelash:

Silk lashes are made from, you guessed it, silk! They are softer and more natural-looking than synthetic lashes, and they can be worn multiple times.

They are also on the pricier side, selling for around $200.

Synthetic Eyelash:

Synthetic lashes are made from synthetic fibers. They are the most affordable type of lash, selling for around $10.

Full Lashes

In most reseller locations, fake eyelashes are the most popular variety.

Natural/Everyday lashes

Although people have various preferences when it comes to false eyelashes, not everyone wants a phony lashes appearance.

Natural-looking eyelashes are one of the greatest types of lashes to sell.

What kind of eyelashes should you sell?

The type of eyelashes you sell will depend on your target market.

Do you want to sell to people who are looking for a natural look? Or do you want to sell to people who are looking for a more dramatic look?

There is no right or wrong answer here. It’s all about finding the right market for your products.

If you’re not sure which type of eyelashes to sell, we recommend starting with synthetic lashes.

They are the most affordable and easy to find. Plus, they offer a great way to experiment with different looks.

In whichever case, you should follow these 3 steps before deciding which kind of eyelash to sell:

Competitor Research:

Before you decide which type of eyelashes to sell, it’s important to do some research on your competitors.

What kind of lashes are they selling? What is their pricing like? What are their reviews saying?

This research will help you get a better understanding of the market and what people are looking for.

Decide on Target Market:

Once you’ve done your research, it’s time to decide on your target market.

Who are you selling to? What kind of looks are they going for?

Answering these questions will help you narrow down the type of eyelashes you should sell.

Keyword Research to understand what people are searching for the most:

After you’ve decided on your target market, it’s time to do some keyword research.

This will help you understand what kind of eyelashes people are searching for the most.

To do this, simply go to Google and type in “eyelashes.” Then, take a look at the results.

What kind of eyelashes is popping up the most? These are the kinds of eyelashes you should sell.

You should also try and use keyword research tools like

  • Google Keyword Planner
  • Ahrefs
  • SEMrush

From there, you’ll be able to see a list of all the different keywords people are searching for when it comes to eyelashes.

This will help you narrow down the types of eyelashes you should sell.

Customer Survey to understand what people want:

After you’ve done your research, it’s time to reach out to your target market and find out what they want.

The best way to do this is by surveying your potential customers.

You can create a survey using a tool like Google Forms or SurveyMonkey.

Then, simply send it out to your potential customers and see what they have to say.

This feedback will be invaluable when it comes to deciding which type of eyelashes to sell.

How to start your own eye last selling business online?

Entrepreneurship is extremely satisfying, but there are a few things business owners should and should not assume. Here are a few things that will help you build a full proof business plan:

Step 1: Understanding the eyelash market and selecting the product:

Before starting to sell eyelashes, you must understand what kind of eyelashes are in demand in the market.

There are different kinds of eyelashes available in the market – mink, silk, synthetic, and human hair.

You can find all these varieties on online stores like Amazon. Mink and silk lashes are considered to be the best quality ones.

If you want to start with a low budget, you can go for synthetic eyelashes.

The next step is to select the product according to your target market. If you want to sell to people who are looking for a natural look, then you should go for mink or silk lashes.

If you want to sell to people who are looking for a more dramatic look, then you should go for synthetic lashes.

Step 2: Find your eyelash supplier

Once you have selected the product, the next step is to find a supplier.

You can find suppliers on online platforms like Alibaba and DHgate.

Make sure to select a reliable supplier who can provide you with good quality products at a reasonable price.

Step 3: Name your eyelash business and set it up legally

After you have selected the product and supplier, it’s time to name your eyelash business and set it up legally.

You can do this by setting up an LLC or a corporation. This will protect your personal assets in case your business is sued.

You should also get a business license from your local government.

When it comes to naming your business, there are a few things you should keep in mind:

  • Keep it simple: The name of your business should be easy to remember and easy to spell.
  • Make it unique: Make sure the name of your business is unique and not already taken by another company. 
  • Avoid using slang: Avoid using slang or jargon in your business name.
  • Use keywords and words that define the niche:  Use words that define your niche and are relevant to the product you’re selling. This will help people find your business more easily online.

Step 4: Create a website for your eyelash business

After you have set up your business legally, the next step is to create a website for your eyelash business.

Your website should be professional and easy to navigate.

Make sure to include high-quality pictures of your products and clear descriptions.

You should also create a blog and post articles related to eyelashes. This will help you attract more visitors to your website.

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Step 5: Create social media accounts for your eyelash business

Another important step is to create social media accounts for your eyelash business. This will help you promote your products and reach a wider audience.

Make sure to post high-quality pictures and videos of your products.

You should also offer discounts and giveaways on your social media accounts.

Step 6: Invest in marketing

Once you have set up your website and social media accounts, the next step is to invest in marketing.

  • You can start by creating Google AdWords campaigns.
  • You can also create social media ads and run Facebook and Instagram ads.
  • You should also collaborate with influencers who can promote your products.

If you’re looking to hire a virtual assistant for your business, check out how to hire a VA. As a small business owner, it is difficult to hire a full time employee and virtual assistant is the best way out to get help without having to deal with the overhead costs of hiring an employee

Step 7: Provide excellent customer service

Last but not least, you need to provide excellent customer service.

This includes responding to customer queries promptly and offering a money-back guarantee.

You should also offer free shipping on orders over a certain amount.

How do you find customers to buy your eyelashes online?

In this image a model is showcasing her beautiful eyelashes

Sell eyelashes on Instagram:

If you want to reach a large number of people, then you should sell your eyelashes on Instagram.

You can create attractive posts and use hashtags to reach more people.

You can also collaborate with influencers who can promote your products.

Another way to reach more people is to run ads on Instagram. 

You can also offer discounts and giveaways on your social media accounts.

Sell eyelashes on Facebook:

Another platform where you can sell your eyelashes is Facebook.

You can create a Facebook page for your business and post attractive pictures of your products.

You can also run ads on Facebook.

You should also offer discounts and giveaways on your Facebook page.

Sell eyelashes on Etsy:

If you want to reach a more niche market, then you should sell your eyelashes on Etsy.

This platform is mainly used by people who are looking for handmade products.

You can create attractive listings and use keywords to reach more people. You should also offer discounts on your Etsy store.

Learn more about what you can sell on Etsy here and how to start your etsy business

Sell eyelashes on Amazon:

Another platform where you can sell your eyelashes is Amazon.

This platform is mainly used by people who are looking for products that are more affordable. You can create attractive listings and use keywords to reach more people.

You should also offer discounts on your Amazon store.

Amazon FBA is also a great way to start selling on Amazon. You don’t have to worry about storing inventory and delivery is fulfiled by Amazon. They do charge a premium price but it keeps your business hassle free. Learn how to start with Amazon FBA here.

Sell eyelashes on eBay:

If you want to reach a more international audience, then you should sell your eyelashes on eBay.

You can create attractive listings and use keywords to reach more people.

You should also offer discounts on your eBay store.

Learn about all the items you can sell on eBay store and how to sell on eBay store.

Sell eyelashes on Shopify:

If you want to create your own website, then you should sell your eyelashes on Shopify.

This platform allows you to create a professional website and sell your products online.

You can use Shopify’s marketing features to reach more people.

You should also offer discounts on your Shopify store. 

Sell eyelashes on makeup specific websites in your area:

Another way to reach more people is to sell your eyelashes on makeup-specific websites in your area.

You can create attractive listings and use keywords to reach more people. You should also offer discounts on your listings.

For example, in India, there is Nykaa which is solely a marketplace for beauty products.

Sell eyelashes on Big Cartel

A website like Big Cartel is a great way to sell eyelashes online. It is free for up to 5 products (after that it is 9.99 a month). 

You can create a professional website and sell your products online.

You can use Big Cartel’s marketing features to reach more people. You should also offer discounts on your listings.

Build your own e-commerce store

If you want to have more control over your website, then you should build your own e-commerce store.

You can use a platform like WooCommerce or Shopify to create your website.

You can use these platforms to reach more people and offer discounts on your products.

What are some tips for running a successful eyelash business online?

Here are some tips for running a successful eyelash business online:

Find the right product:

The first step is to find the right product.  You need to find a product that is of high quality and that is in demand.

You can research the market and see what products are selling well.

You can also ask your friends and family for their opinion on what products you should sell. 

Price it competitively:

You need to price your product competitively.  You need to find a balance between making a profit and making it affordable for your customers.

You can research the prices of similar products and see what is a fair price.

Use the power of social media:

Social media is a powerful tool that you can use to reach more people.

You can create attractive listings and use keywords to reach more people.

Use the power of SEO and keywords:

You can use the power of SEO and keywords to reach more people.

You should research the best keywords for your product and use them in your listings.

Offer discounts:

You should offer discounts on your products. This will help you attract more customers.

You can offer discounts through social media, your website, or your e-commerce store.

How do you price your eyelashes?

Pricing your eyelashes can be tricky. If you charge too much, you may not get any customers.

But if you charge too little, you may not make a profit. So how do you find the sweet spot?

The first step is to figure out your costs. This includes the cost of the lashes themselves, as well as any shipping or other fees associated with getting them to your customer.

Once you know your costs, you can start to play around with different price points.

A good rule of thumb is to add a 50% markup to your costs. So, if your lashes cost $10 to produce, you would charge $15 per pair.

Of course, you can always adjust your prices based on demand and the competition.

But by following this rule of thumb, you should be able to come up with a fair price that will help you make a profit.

Shipping And Packaging Your Eyelashes

Packing and shipping eyelashes may seem like a daunting task, but with a few simple tips, you can ensure that your lashes arrive at their destination safely and soundly.

First, choose a sturdy box or envelope that will protect your lashes from damage during transit.

Next, line the inside of the box or envelope with tissue paper to cushion your lashes and prevent them from shifting during shipping.

Finally, seal your package securely with tape to keep your lashes in place. Following these simple steps will ensure that your eyelashes arrive safe and sound!

Whatever you do, make sure it is lightweight to avoid high shipping costs.

How much does it cost to start an eyelash business?

According to Starter Story, the minimum startup cost for an eyelash extension business: $1,813.

The maximum startup costs for an eyelash extension business: $27,209 · 

Of course, these are just estimates and your actual costs may be higher or lower depending on a number of factors.

Remember, you don’t need to spend a lot of money to get started. You can begin by selling lashes out of your home or online.

As your business grows, you can reinvest profits back into the business to help it grow even more.

How To Sell Eyelashes Online – FAQs

Is It Hard To Start An Eyelash Business?

No, starting an eyelash business is not hard. However, it does require some planning and effort.

You need to find a quality product, price it competitively, and use the power of social media and SEO to reach more people.

If you are willing to put in the work, you can be successful in selling lashes online!

What Are The Best Eyelashes To Sell Online?

There is no one “best” type of eyelash to sell online. However, it is important to find a quality product that is priced competitively.

You can research different types of lashes and see what is popular among customers.

You can also read reviews to get an idea of which lashes are well-made and which ones are not.

Once you find a few good options, you can start testing them out to see which ones work best for your business.

What Are The Shipping Costs For Selling Eyelashes Online?

The shipping costs for selling eyelashes online will depend on the size and weight of your product.

If you are selling lashes that are light and small, you can expect to pay around $3-$5 for shipping.

If you are selling larger or heavier items, the shipping costs will be higher.

It is important to factor shipping costs into the price of your product so that you can make a profit.

How Much Should I Charge For My Eyelashes?

You should charge enough to cover your costs and make a profit. A good rule of thumb is to add a 50% markup to your costs.

For example, if your lashes cost $10 to produce, you should charge $15 per pair.

Of course, you can always adjust your prices based on demand and the competition.

But by following this rule of thumb, you should be able to come up with a fair price that will help you make a profit.

How Can I Start An Eyelash Business With No Money?

Starting an eyelash business doesn’t have to be expensive. You can begin by selling lashes out of your home or online.

As your business grows, you can reinvest profits back into the business to help it grow even more.

A few ideas to raise money would be:

  • Start freelancing and earn a few thousand dollars:  You can start by offering your services to family and friends. Once you have a few satisfied clients, you can start to expand your business by marketing your services online.

    You can start freelance writing, proofreading, bookkeeping or even voice acting to earn the seed money.
  • Sell some of your belongings: If you have any unwanted items around the house, you can sell them online or at a garage sale to raise money for your business. 
  • Start a crowdfunding campaign: You can use platforms like Kickstarter or Indiegogo to raise money for your business.
  • Pawn Jewelry:  If you have any unwanted jewelry, you can pawn it to raise money for your business.
  • Take a small business loan:   You can apply for a small business loan from the government or a private lender.
  • Find an investor:   If you know someone who is interested in your business, you can ask them to invest money in your business.

By following these tips, you can start and grow a successful eyelash business with little to no money!

What Other Lash Products Can You Sell?

In addition to selling lashes, you can also sell other lash products such as:

  • Mascara
  • Eyeliner
  • Lash curlers
  • Lash serums

By offering a variety of products, you can attract more customers and make more sales.

If not eye lashes, you can also think about selling homemade beauty products. People are always looking for more natural beauty products to use. If you market it well and manufacture beauty products that gives results, people are bound to buy. In fact, you can find some great skincare business names here.

You can also look into direct sales companies in the beauty niche. You don’t have to spend on researching the product or manufacturing. All you have to do is associate yourself with one beauty brand and put in all your efforts towards marketing it and selling it.

Is Selling Eyelashes Profitable?

Selling eyelashes can be a very profitable business.

If you find a quality product and price it competitively, you can make a lot of money!

Is Starting An Eyelash Business Worth It?

Starting an eyelash business can be a great way to make money.

If you are willing to put in the work, you can be successful!

By following these tips, you can set up and grow a successful lash business. Good luck!

Conclusion: How To Sell Eyelashes Online

If you’re looking for a profitable business opportunity for women or men, starting an eyelash extension business could be the right move for you.

With careful planning and execution, you can make over $100k in your first year in this industry.

By utilizing the power of social media to attract new customers and build a loyal customer base, you can set yourself up for long-term success in this venture.

Have you started your own eyelash extension business? What tips would you give others who are considering entering this lucrative market?

How To Sell Eyelashes Online