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21 Top Etsy Shop Ideas For 2023 (Sells like hot cakes!)

Top Etsy Shop Ideas that will make profit

Do you want to know what the top Etsy shop ideas or Etsy business ideas are? The ones that are proven to be profitable today

If you’re looking for a way to make money online, then this article is perfect for you.

We’ll be going over some of the best products that can easily be sold on Etsy and how to sell them.

By the end of this article, you should have a better idea about what it takes to start your own business selling on Etsy.

So let’s get started! Here are some of our favorite items that can easily be sold on Etsy

If you haven’t already, please do check out our last blog post on best things to sell on Etsy here. This is the latest edition though, so you’re covered.

The post includes affiliate links.

Want to make money quickly? Here are a few platforms to earn up to $25 – $50 in a few minutes!

Top 21 Etsy shop ideas: What to sell on Etsy in 2022?

1. Planners and Journals

This is one of the biggest categories on Etsy and it’s not difficult to see why

You don’t need to be an expert planner guru either, because there are many different types of planners and journals you can make and design.

The planner niche to start with because it’s so broad and there are a million ways you can customize planners

You can use a wide variety of materials, not just paper. Think about using leather, metal sheets, etc. for your planner covers or pages

For best results with planners, I recommend creating themed planners that have been designed for certain niches

If you are looking to sell planners on Etsy, I recommend checking out these trending planner categories:

Besides designing, you can niche down planners. For example, day planner, time management, goal planner, pregnancy planner, diet planner, home decor planner, bullet journal, weekly meal planner, etc.

Top Etsy shop for Planners and Journals:

PlannerKate1 -They are the top Etsy sellers in the US and had over 1.2 million sales since opening. PlannerKate1 is into stickers and planners. You can check them out here.

2. Jewellery

21 TOP Etsy Shop Ideas For 2021

Etsy is one of the best places to sell handmade or vintage jewellery as it has such a huge community and demand for unique, custom pieces.

You can niche down your store by designing particular types of jewellery like:

  • necklaces
  • earrings
  • bracelets
  • anklets

For example, if you are looking to sell necklaces, then why not create themed ones like mermaids, unicorns, or glitter?

It’s easier to stand out when your products are unique and creative.

Top Etsy shop to check out:

CaitlynMinimalist – They are into different kinds of jewelry (handmade and handwritten personalised jewelry) and has made over 50,000 sales in the last 30 days. You can check them out here

Related: 10+ best things to sell on Etsy to make money (Beginners Guide)

3. Wedding Invites

This may come as a surprise but Etsy is one of the top places to sell wedding invitations.

Why not consider creating customized invites for your wedding or help other brides design their perfect invite?

It’s an easy way to make some passive income and it can become quite popular if you niche down further by targetting particular niches like destination weddings, vintage-themed weddings, eco-friendly weddings, etc.

Top Etsy shop into wedding stuff:

ModParty – They are into Bridesmaid Gifts, Wedding Favors and Decorations and have made over 978,028 sales. You can check it out here

Related: Thank You for Money Gift – 40 ways on how to thank someone for a cash gift (NEW)

4. Personalised Gifts

Personalised gifts are popular right now and there are a lot of niches to target when creating products in this category

You can create products in a variety of ways, whether it’s customising mugs with names or initials, wooden signs for Christmas or creating keychains that have been stamped with names and dates

There are so many items you can personalize with customers names and dates that it should be easy to find a nice niche to target.

5. Wedding decor

One of the best ways to make money on Etsy is by selling wedding decor. If you are new, I recommend creating vintage-themed decorations for weddings

There are so many options available when it comes to this category that customers will definitely find it easier to buy from you instead of another shop that has a more generic idea

If you’re looking to sell wedding decor on Etsy, I recommend checking out these trending categories:

  • Wedding Cake Topper
  • Handmade Succulent Planters
  • Eiffel Tower Crafts
  • Bridal Hair Accessories

Top Etsy shop into wedding stuff:

ModParty – They are into Bridesmaid Gifts, Wedding Favors and Decorations and have made over 978,028 sales. You can check it out here

Related: 6 simple ways to get FREE Christmas gifts

6. Hair accessories for baby and children

Another popular category on Etsy is hair accessories for children and babies.

The items in this niche can vary from bows, clips and scrunchies to barrettes and headbands

Hair accessories are always a hit with the little ones as they come in such a wide variety of designs and styles that it’ll be easy for you to find a niche to target

The best clothing Etsy shops and businesses are:

7. Jewellery boxes and cases

Jewellery boxes and cases don’t need to be just for jewellery. They can be used to store other items like stationery, pens or art supplies.

This is one of the best ways to turn a profit with Etsy because your items can be based on a theme and have endless customisations.

For best results, I recommend creating themed jewellery boxes if you are looking to sell these items on Etsy. For example, mermaid or cupcake jewellery boxes etc.

Top Etsy business into jewelry:

CaitlynMinimalist – They are into different kinds of jewelry (handmade and handwritten personalised jewelry) and has made over 50,000 sales in the last 30 days. You can check them out here

8. Knitted Items and Craft Supplies

People love buying knitted items and crochet supplies.

Any handmade accessories like hats, scarves or beanies should be easy to sell on Etsy as long as you create something that is unique and different from what already exists for sale on the website.

Some of the top sticker sellers in this category are-

9. Kitchen Supplies

A popular niche to target on Etsy is kitchen supplies.

Customers can find it difficult to buy things like candle holders, salt and pepper shakers, bread boxes, and other unique items that they cannot find in major department stores.

The best way to sell these items is by creating themed collections or designs for your store such as :

  • Woodland themed items like foxes and hedgehogs
  • Beach and nautical themed items like mermaids and shells
  • Black cat or cat lover themed items for Halloween

10. Candles and Candle holders

Candle holders and candles can make a lot of money on Etsy if you choose to sell them.

Customers love buying handmade candle holders because they have been created with custom designs that cannot be found anywhere else.

They also love buying soy or beeswax candles from small shops that add their own unique scents for customers

I recommend targeting particular niches for the best results, such as :

  • Pumpkin scented candles and candle holders for Halloween
  • Retro or vintage themed candle holders
  • Woodland or nature-themed candle holders as this is a popular theme right now

Related: Sell candles in 2021 – Ultimate Guide on making money selling candles from home

11. Pillows & Cushions

People love buying items from small Etsy shops because they are usually handcrafted and handmade.

Customers love buying decorative pillows and cushions as they come in such a variety of styles and designs that it’s easier for them to find something different from what other shops are selling

Pillows & Cushions make up one of the best ways to sell items on Etsy because they are easy to make if you’re looking to make some extra income on the side.

Top home decor businesses:

Some of the top sticker sellers in this category are-

12. Greeting cards

Greeting cards are another popular category on Etsy.

Customers love buying greeting cards because they’re based on a theme and can be personalised with their favourite image or photo.

If you’re looking to make some extra cash, selling greeting cards is one of the best niches to target as your items can be based on a theme and have endless customization options to choose from.

Greeting cards are also very easy to market because most customers will do their own research before making a purchase so the only thing you need to worry about is creating some awesome designs that they’ll want to buy.

13. Organic Makeup & Cosmetics

This is a popular niche on Etsy and it’s easy to see why.

Customers love buying organic makeup because it has been made with custom ingredients such as coconut oil, cacao butter, and other natural ingredients that have been used to create healthier body care products.

14. Stationery items

21 TOP Etsy Shop Ideas For 2021

Lots of customers are buying new stationery items to suit their needs.

You can find everything on Etsy from notebooks, diaries, pens and pencils to cute stickers for planners etc.

Customers will always be looking for new products that suit their needs so this is an easy niche to sell in.

Top stationary Etsy businesses:

15. Tote bags and Purses

This is another popular niche on Etsy because customers love buying unique designs that are not easily found in major department stores.

You can sell custom tote bags and purses with any kind of design or artwork on them.

16. Bath Products

Customers love buying handmade products that are made with custom ingredients which is why there’s a large demand for handmade bath bombs, soap bars, and other bath time staples.

My top tip for selling on Etsy is to create themed collections or designs around your specific product type because this will help you stand out from the rest.

Top Etsy bath products shop and business:

17. Coloring Pages

Another fantastic choice for a digital download printable is to create your own personalised coloring pages.

My top tip is to create your own designs using Illustrator or Photoshop to create the best results possible.

You can read everything about how to sell coloring pages on Etsy here.

18. Baking products

There’s a high demand for baking products on Etsy because customers love buying custom cookie cutters and cupcake toppers that have been designed with cute, unique artwork.

19. Engraved Wood Products

This is a great category to sell online because there’s such a big demand for customised engraved wood products.

Customers will always be looking for new ways to add personalisation and uniqueness to their items so this is a great niche to take advantage of.

Related: Make Money Woodworking: How to (+ best woodworking projects to sell)

20. Party items

Customers will always be hosting parties and events so this is a great niche to sell party items such as personalised banners, decorative cups, and cute themed napkin rings.

21. Fonts and Graphics

There’s a big demand for unique and custom fonts and graphics on Etsy so if you have any kind of design skills, this will be an easy niche to sell in.

Customers will always be looking for something different from what other shops are selling so it’s important that you create your own unique designs to get ahead of the competition.

Other Etsy shop ideas you can consider: What to sell on Etsy?

  • Phone stand
  • Phone accessories
  • Dog bowl
  • Dog toys
  • Pet related items
  • Housewarming gifts
  • Bath accessories
  • Beauty Products
  • Clocks
  • Artificial Plants
  • Books
  • Music
  • Glass art
  • Art
  • Illustration
  • Garden crafts

Starting an Etsy Shop? – Frequently Asked Questions

What is Etsy?

Etsy is a global online marketplace, where people come together to make, sell, buy, and collect unique items.

The motto is to keep the human touch alive and to boost creativity amongst people.

You will be surprised to know that Etsy had over 2.5 million sellers at the end of 2019 and generated a total sales volume of $4.97 billion

But that’s about selling on Etsy.

It is worth noting that there are over 60.27 million buyers on Etsy today and more than 40% of Etsy buyers purchased more than one item in 2018.

Is Etsy worth selling?

I think the above statistics make it clear that is worth selling on Etsy.

That said, I would recommend Etsy for people who want to sell handmade or personalised items over mainstream products

Some of the reasons to pick Etsy to start selling are

  • Easy to set up shop
  • A ready audience you can start selling to
  • Low fee to list the products
  • Allows you to test products at a very low cost

We will discuss more about the pros and cons of selling on Etsy, so read more to learn why (or why not) is it worth selling on Etsy.

I am not crafty, can I still launch an Etsy shop or business?

It is completely ok if you don’t have crafty skills or cannot make beautiful products. There are lot of people who resell things on Etsy and tonnes more who sell craft supplies instead of any finished product.

So, don’t worry. Just pick something you can find and sell on Etsy.

How to choose what to sell on Etsy?

A few questions to ask yourself to choose what to sell on Etsy:

  • What are the best things that sell easily on Etsy shop?
  • Can you easily source the products?
  • Are you an expert in the product? [A few items like clothing, jewellery needs you to understand the authenticity and quality]
  • If you are creating something, how much time and money are you spending over it?
  • What are your costs of creating the product?
  • What are your shipping costs?
  • How much do you have to pay to Etsy?
  • Do you have any other advertising expense or salaries to give?
  • What is your budget for starting an Etsy business? etc.

Once you have answered these questions, you will know exactly what to sell on Etsy.

What is the startup cost associated with starting an Etsy business and shop?

The startup cost for an Etsy business will depend on what you decide to sell, sourcing costs, shipping fee, listing fee etc.

We will discuss the Etsy fees a little later in the article. However, I recommend you check out this article on selling on Etsy which will give you tonnes of ideas

How to start selling on Etsy and make money?

Is it easy to sell on Etsy? Can I simply start selling on Etsy? – So many questions.

First off, it is simple to start selling on Etsy. Here is the process overview

Step 1 – Create or sign in to an Etsy Account

Step 2 – Click Sell on Etsy 

Step 3 – Click Open your Etsy shop.

Step 4 – Select your shop language, country, and currency, then click Save and continue.

Step 5 – Choose your shop name, then click Save and continue.

Step 6 – Select your shop’s language, country, currency, and time commitment:

  • Shop Language – This is going to be your default language for the shop. If you want to translate into other languages, Etsy provides you an option to enroll in other languages once you have opened a shop.
  • Country – This is where your shop is going to be located
  • Shop Currency – This is your default currency for the shop
  • Time Commitment – You will need to select whether selling on Etsy is your part-time job or full-time job. This is just for informational purposes and won’t affect anything.

Step 7 – Start adding things to sell on Etsy here.

Step 8 – Choose how you want to be paid for sales. If you are in an eligible list of countries, you can use Etsy payments.

Step 9 – Set up billing for your Etsy shop. You can use a debit or a credit card for this.

  • Just like in any other case, you may see an authorization charge to verify the card you entered on file and once it is verified, the charge is dropped from the bill

Step 10 – Click on the open shop and you are done.

Related: How To Make Money While You Sleep? (#1 makes me $5000/mo passively)

What does it cost to sell on Etsy?: Overview of Etsy fees

Before you start selling on Etsy or even look into the best things to sell on Etsy, it is important for you to understand the costs associated with selling on Etsy.

When you make any sales on Etsy, the fees are automatically deducted.

Let’s discuss what it costs to sell on Etsy and what fees you will need to pay

Listing Fee:

For listing each and everything on Etsy, you will pay $0.20 per listing. So, if you list 100 products, you are going to pay $200 just for listing them on the platform.

A listing fee is added to your payment account when an item is listed.

You need to understand that this fee needs to be paid whether or not you make a sale and expires in 4 months.

So, if your item does not sell within 4 months, you will need to pay another $0.20 per item to keep it listed.

Auto Renewal

Just like we said, if an item does not sell, it renews. That means you are paying $0.20 per listing again.

Multi Quantity fee

If. you sell multiple quantities of a listing, you will need to pay a multi–quantity fee for each additional unit.

You have already paid $0.20 for the first listing but you will need to pay this for every additional unit you sell for this product.

Shipping label fees

The amount of shipping label fee depends on your selection when purchasing Etsy Shipping Labels.

Etsy Shipping Labels are available to sellers in certain countries only.

But, what are shipping labels?

Basically, with shipping labels, you can buy postage on Etsy itself.

All you have to do is print and place it on the packaged item. It will include all the necessary details like buyers address

Not only does it save you tonnes of time at the post office, but you also get some postage discounts for using this.

Transaction fees

The transaction fee is levied at 5% of the total item costs (plus shipping and gift wrap) in your designated listing currency.

Besides that, there are Shipping transaction fees

This is different from shipping label fees and is calculated at 5% of the listed shipping cost of an item


Depending on where you stay, the VAT charges may vary. VAT is imposed on

  • Processing fee
  • Seller services

Other fees to sell on Etsy

  • If you use pattern, then you are charged with a fee
  • Etsy payment processing fee (imposed on sellers that yse Etsy payment services)
  • Advertising fees

What are the other things I need to know about Etsy shop ideas and selling on Etsy?

There are tonnes actually and I recommend you check out this article right away on FAQs on selling on Etsy.

Conclusion – Etsy shop ideas

If you’re thinking about starting your own Etsy shop, but don’t know what to sell or how to get started, this blog post is for you.

We combed through the top 21 most popular items on Etsy and compiled a list of different products that are easy to sell in an engaging way.

With so many options at your fingertips, it should be easier than ever to find something that suits your creative interests and budget!

Would love any feedback from readers who have been trading successfully online- we’re always looking for ways to improve our content based on users’ needs! Happy online business 🙂

21 TOP Etsy Shop Ideas For 2021

Hi buttercup, thank you for stopping by. We’re Chhavi & Amit.

We’re a couple who quit our high paying jobs as a lawyer and an engineer to start hustling online. Now we’re full time bloggers and YouTubers. We have been featured on Wealth of Geeks, Hello Sensible, Savoteur, Play Louder, A Dime Saved, Forbes, Business Insider, Readers Digest, CEO Blog Nation, Starter Story, Yahoo! Finance, MSN, BankRate and so much more.

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