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How to start selling sex toys online using xMarketplace ?

How to start selling sex toys

Sooooo, you have decided to learn more about how to start selling sex toys and see if it’s a good fit for you.

Brava! *claps*

For a long time, sex had been considered a topic that was spoken in hushed tones and performed behind closed doors.

But… with the advent of technology and advancements in the medical field, sex slowly started getting accepted as a natural act of compassion between two individuals.

Moving forward to today, although still a topic that cannot be spoken about openly, now the adult industry is a field of opportunity for many.

Let’s be honest. Adult industry might be a taboo but its a VERY profitable taboo.

The adult industry is one of the most profitable industries in the world right now, and that is due
to the demand in the market for adult things.

Be it sex cams, porn or sex toys, the adult industry is booming, and people are finding ways to be a part of it.

People have shown interest in becoming a cam girl, selling feet pictures, selling hand pictures and so much more.

In fact, people have been selling photos of themselves as well as getting into sexting and becoming a phone actress.

The sex toys market has picked up too, and millions are looking to add more excitement to their bedroom activities.

Sex toys have been selling like hotcakes for the last 2-3 years. This surge in sex toy sales can be accredited to the pandemic due to which most of the human population was confined to their homes.

During this time, the sex toys industry saw a spike of 26% in revenues, and it is predicted to expand at a CAGR of 8.04% from 2021 to 2028.

With tremendous growth predicted, getting into the online adult toy business is a good idea.

If you have been thinking about how to start a sex toy business, then you have come to the right place.

In this article, I’ll give you an inside view of selling sex toys and help you with tips to run a successful online adult toy business.

Note – This post may contain affiliate links. Please read disclosure policy

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Pick a niche for the sex toys you want to sell:

Be it any business (selling sex toys or otherwise); you need to know which niche in that business you’ll try to cash on.

The adult industry is huge, and it’s divided into many niches with separate sets of audiences and demands.

If you want to start selling sex toys, then finalizing a niche should be the first step for you.

Do your research and see which niche will be more beneficial for you.

  • Look for a niche that isn’t very common and doesn’t have high competition.
  • Identify a niche that you feel is a strong market-fit niche that will catch the attention of your target audience.

Here are a few pointers you can take into consideration to help you decide the niche for your online adult toy business.

Sex products niche

  • Sexual experience stimulators like Vibrators, Dildos, Butt plugs, Pulsators, etc.
  • Sexual experience enhancers like Handcuffs, Roleplay costumes, Feather ticklers, BDSM stuff, etc.
  • General sex accessories like Flavoured condoms, Lubes, Masturbation sleeves, etc.

Target audience niche

  • Sell to specific communities like LGBTQ, Pansexual, Bisexual, etc.
  • Sell toys to kink specific groups like BDSM, Masochism, Voyeurism, etc.

Sex trends & themes niches

  • Sex fantasy products like magic wand vibrators, monster dildos, etc.
  • Innovative sex trends like long-distance lovemaking, etc.
  • Emerging sex technologies like AR & VR smart sex toys.
  • Sexual wellness, self-care, and health products like breast pumps, vegan condoms, etc.

Business plan for your sex toy business:

Before you start to sell adult toys online, you have to decide which business path you’ll be taking for your venture.

Procuring sex toys is the first step towards a successful online adult toys business. You have three options to go about it.

Make your own sex toys

This plan gives you total control of your business, but you will need to invest time and money to make it happen.

You have to start by researching the market and procuring raw materials for your sex toys.

Then you need to set up a manufacturing unit where you make the sex toys after thorough research. Then comes the packaging and shipping of your products.

Bulk manufacturing

You can outsource the manufacturing of your sex products to a trusted vendor and just focus on the marketing and selling of your product.

In this method, you’ll need to research the design of your products and get the vendor to make your products.

This is a better option to start selling sex toys online than having to establish a manufacturing unit.

Resell sex toys online

This is the easiest way to sell sex toys.

You can either have a physical sex toy storewhere you sell products you procure from various manufactures, or you can start your online sex store by stocking products of various dropshippers who take care of packaging and shipping too.

Besides this, you can also look at alternatives to selling sex toys online

start selling sex toys online

Financing your sex toys business online

The investments you have to make in your business will depend on the business plan that you follow.

If you’re thinking of making your own sex toys, then the investment is high as you’ll be spending on raw materials, manufacturing, warehousing, packaging and shipping of the products.

If you go with the bulk manufacturing business plan, then you’ll need to pay for the manufacturing of products at a price decided by the manufacturer.

Although you’ll have no warehousing expenses, you’ll be spending on packaging and shipping of the products too.

If your plan is to set up a physical store to resell sex toys, then your expenses will be the store charges, warehousing charges, and acquiring products from the reseller.

The most economical way to sell toys will be through dropshippers. In this plan, you don’t need to worry about manufacturing, warehousing, packaging or shipping of the products.

Note: Dropshipping is a business model in which ecommerce entrepreneurs sell products without having to carry any inventory.

When a store owner receives an order from a customer, they simply contact the supplier, who will then ship the products directly to the customer’s doorsteps.

You will just be spending on building your online website and some tools for marketing your website. As your brand name is involved, make sure you choose a trusted dropshipper with good reviews.

Turnkey Solution for your sex toys business

In case you want to start your online website to sell sex toys, then going for a readymade turnkey solution is the best option for you.

These readymade turnkey scripts like xMarketplace (owned by adent.io) let you easily set up your website, and you get total control over your business with no third party involvement.

xMarketplace is an adult eCommerce website script that not only comes integrated with dropshipping API but it also comes with 70000+ products from various dropshippers that lets you start your business on the go.

With the easy customizations that xMarketplace provides, you can add products, inventory, shipping and much more as per your brand requirements.

xMarketplace gives you complete ownership of your website, which means whatever earnings you make from your online adult toy business will be all yours. It also comes with multiple monetization methods like banner ads, affiliate integrations, subscriptions, etc., that can help you get a good passive income.

If you have any specific requirements or ideas that you would want on your website, then the team at
xMarketplace is more than helpful to customize it for you.

So, if you have been thinking about how to start a sex toy business, then it is your best bet for a fruitful and successful online business.

Start with xMarketplace today. The simplest way to start an adult toy business online. Sell adult toys and novelties on the go!

Website design

When you’re building your website using xMarketplace, there are a few things you need to include in your website design.

Applying these design bits will help your website gain more traffic and attract more customers for your business.

Theme:

Depending on the niche you choose, try to build a theme related to your niche. This will instill a sense of belonging in your customers and also attract more niche-specific traffic.

Collection:

Divide your products into various categories so that it is easier for users to navigate to the exact product type they’re looking for.

Putting out all products together doesn’t serve the purpose.

Product details

Every product listed on your website should have every detail that a user would want to know.

Take multiple pictures of the products, list out the material, size, color options, warranty, usage guidelines, etc., to help users make a conscious decision before buying.

FAQs

You should list out all probable questions with answers that users might have while buying sex toys online. Questions like ‘How discreet is the packaging’, ‘How to clean my sex toy’, ‘What is the return policy’, etc.

About page

Users would like to know the history behind your website, how you got the idea to build a sex toy business, and what’s your brand guidelines and mission.

Things like these need to be mentioned on the About us page.

Start with xMarketplace today. The simplest way to start an adult toy business online. Sell adult toys and novelties on the go!

sex toys on a table

Marketing your sex toys business online

Once your website is ready, marketing is essential to reach the masses.

Other than the word of mouth marketing, there are a few other techniques you can apply to market your online adult toy business.

Online presence

Build awareness for your brand by promoting it on various online platforms.

You can make use of social media platforms like Twitter, Instagram, Reddit, etc., to promote your website.

You can also make use of other adult platforms like PornHub and promote your website on their platform.

Advertisements

You can run on various adult websites to promote your brand.

The audience on these adult websites is exactly who you need to sell sex toys to. You’ll have to pay to put ads on these sites, but it’ll be worth it.

Affiliate programs

Sign up a few affiliate partners who are getting good traction on their blogs, websites, etc. and
make them your affiliate with a fixed commission for every sale through them.

Through affiliate programs, you can reach a wider audience base and increase your sales.

Sell sex toys online on Amazon

Amazon has a new sexual wellness category under which you can start selling sex toys online. They have a very strict policy which you need to adhere.

Amazon is one of the largest ecommerce platforms in the world, and it can be a great way to reach a large number of potential customers.

There are a few things to keep in mind if you are considering selling on Amazon:

1. You will need to create a professional seller account.

2. You will be responsible for shipping your products to Amazon warehouses. Amazon will then handle fulfillment and shipping to customer unless you opt for Amazon FBA.

3. You will be charged a referral fee on each sale, which is typically around 15%.

4. You will need to provide Amazon with high-quality product images and descriptions.

5. It can be helpful to have an existing customer base that you can promote your products to.

If you are interested in selling on Amazon, we recommend that you create a professional seller account and start listing your products. For more information, you can check out Amazon’s help center.

Learn everything about Amazon FBA here

Sell sex toys on ebay

If you are looking to start your own ecommerce store, one option you may consider is selling on eBay. eBay is one of the largest ecommerce platforms in the world, and it can be a great way to reach a large number of potential customers.

There are a few things to keep in mind if you are considering selling on eBay:

1. You will need to create an eBay seller account. This is free to do, and it allows you to list and sell items on eBay.

2. You will be responsible for shipping your products to your customers. eBay does not handle fulfillment or shipping.

3. You will be charged a listing fee and a final value fee on each sale.

4. You will need to provide high-quality product images and descriptions.

5. It can be helpful to have an existing customer base that you can promote your products to.

If you are interested in selling on eBay, we recommend that you create a seller account and start listing your products. For more information, you can check out eBay’s help here.

Sell sex toys on instagram

If you are looking to start your own ecommerce store, one option you may consider is selling on Instagram. Instagram is a great platform for reaching potential customers, and it can be a great way to build your brand.

There are a few things to keep in mind if you are considering selling on Instagram:

1. You will need to create an Instagram account. This is free to do, and it allows you to list and sell items on Instagram.

2. You will be responsible for shipping your products to your customers. Instagram does not handle fulfillment or shipping.

3. You will need to provide high-quality product images and descriptions.

If you are interested in selling on Instagram, we recommend that you create an account and start listing your products. For more information, you can check out our blog post on how to sell on Instagram.

Conclusion: How to start selling sex toys online

So here is my take on how you can start selling sex toys and expand your business.

Like any other business, selling sex toys also requires patience and hard work to see the results come in.

Using a readymade script like xMarketplace does take off a lot of work from your shoulders, but you still need to nurture and market your website diligently to see the results coming your way.

Start with xMarketplace today. The simplest way to start an adult toy business online. Sell adult toys and novelties on the go!

How to start selling sex toys online