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12 Reasons Why Diwali’s Torch Flickers in the US While Lunar New Year’s Firework Displays Dazzle

Not all festivals enjoy popularity in America. A user asked the forum, “Why isn’t Diwali popular in the United States compared to Lunar New Year?” Here are the top responses. 

LUNAR NEW YEAR HAS BEEN A PART OF POPULAR CULTURE

"Lunar New Year has been more popular than Diwali for decades, as seen in stories about families celebrating with red money envelopes. Now, kids are starting to do that with Diwali. Give it time."

EAST ASIANS HAVE BEEN IN UNITED STATES FOR LONGER THAN SOUTH INDIANS

East Asians' traditions like Lunar New Year are more recognized in the US due to their longer presence and communal regions like Chinatown. South Asian populations don't have equivalent dense enclaves. To popularize South Asian traditions, organize a public Diwali festival with partnerships and invite non-South Asians.

CHINESE HAVE A FAR LONGER HISTORY IN THE UNITED STATES

“Because the Chinese have a far longer history in the United States and the United States have fought multiple wars in that part of the world.”

THE MARKET IS SMALL

“The video game examples you mentioned pander to the China market, with unique versions and events for more sales. The Indian market likely has less impact."

CHINA IS RICHER THAN INDIA

“China is far richer than India, and Chinese consumers have far more disposable income.”

DIWALI IS A RELIGIOUS FESTIVAL

"Chinese New Year is a cultural event celebrated by all Chinese and those influenced by them, whereas Diwali, not celebrated by all Indians, is religious."

TRADITIONAL WESTERN HOLIDAYS ARE ONLY CELEBRATED

“Any holiday that isn’t a traditional Western holiday is considered unpopular here. Immigrant/diaspora communities mostly celebrate the smaller holidays.”

COULD BE A REGIONAL THING

“Where in the United States are you? It could be a regional thing. Where I live out in the west, it’s celebrated by stores, malls, schools, etc.”

DIWALI HASN’T BEEN CULTURALLY APPROPRIATE

“Because Diwali hasn’t been culturally appropriated by white people yet.”

IT’S A MORE NICHE EXPERIENCE

"Diwali has roots in Hinduism, making it a religious holiday. Lunar New Year, however, is celebrated regardless of religion. It’s a more niche experience."

MARKET APPEAL

"Market appeal is necessary. Diwali doesn't make money. However, Holi can be profitable in places with legalized pot, where drinking, drugs, and eating are popular."

PEOPLE HAVE BEEN PRESSURED TO HIDE THEIR CULTURE

"People often hide their culture, but Gen Z and Millennials are changing that by embracing theirs. I've helped raise awareness by sharing Diwali on Instagram. We can make it popular."<

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